Whenever you hear “dry fruits & nuts,” two things likely come to mind:
- A quick snack to satisfy hunger pangs
- A nostalgic memory of finding them in your school tiffin.
But what if I told you there’s a surprising truth behind the dry fruits you grew up with…one you’ve probably never realized?
In the next 4 minutes, you’ll know the truth about dry fruits in India and discover why Yumleys was born to make a serious difference.
Let’s get going!
It All Started with a Dream on a Beach
In 2016, four friends—Mahesh, Chirag, Bhavesh and Vinod—found themselves gathered on a quiet beach in Umergam, India. Each of them came from different professional backgrounds, feeling the strain of corporate life BUT eager to create something meaningful... Something that would allow them to connect with their roots.
Dry fruits were a staple of their childhood, symbolizing both health and nostalgia. The conversation soon evolved to a reality where they could build a brand around healthy snacking, offering premium dry fruits that aligned with their values.
And so, the seed for Yumleys was planted.
Facing the Challenges of Building a Brand
Like any new business, Yumleys didn’t become what it is overnight. It was a mix of sleepless nights, endless hard work, and balancing demanding corporate jobs that left little personal time. However, this was just the start of the movie…
As they tried to grow, they faced issues with outsourcing and manufacturing, which led to a lack of control over production and quality.
This problem threatened them as a brand. Yet, they weren’t about to let this setback define their journey…
they were determined to take control.
Bringing Manufacturing In-House
Determined to guarantee quality, they made a bold decision to bring production in-house, overseeing each step to ensure excellence.
This meant that each product was now crafted with utmost care and quality, allowing them to set higher standards and avoid reliance on intermediaries.
With everything under control, they moved to the next stage…
The Birth of Yumleys
Spotting this gap sparked a turning point…
They would create a new consumer brand to offer trustworthy, affordable dry fruits. From their experience in the B2B sector and strong partnerships with giants like Reliance and D-Mart, they gained invaluable insights about dry fruits sold to consumers.
They saw that Indian consumers were often left choosing between costly premium brands or local shops that lacked quality assurance…
products that could even be harmful to health.
Quality You Can Trust & Taste
Today, Yumleys stands as a family-owned, bootstrapped business, driven by the same passion that began on that beach in Umergam.
From a small, rented office in Vashi, India, they have grown into a trusted brand delivering premium dry fruits across India. Every step of their journey has been driven by the founder’s unwavering commitment to excellence.
Yumleys isn’t just about dry fruits and nuts; it’s about a promise of quality, passion, and a commitment to healthy snacking that you can feel good about.
With every Yumleys snack, taste the difference that family values and dedication to quality bring to your table.
